Buy your way into social love, by Searchworks’ Nick Garner
Although I hate to admit it, the reality is that if I see a Facebook page with a load of likes, or a YouTube video with lots of views – I’m more likely to like it or watch it. Same goes for Twitter. I...
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Social media’s reaction to Margaret Thatcher’s death
Former Prime Minister Margaret Thatcher passed away on Monday. Reactions to her death have been incredibly varied and of a significant volume. Meltwater have put together this infographic outlining the...
View ArticleSocial media users undergo withdrawal experiment
Just how addicted are you to social media? That’s the question that the research project, commissioned by first direct, focused on. They asked 40 people from across the UK to change their normal social...
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12 types of social media personalities
An infographic has been released this week, depicting the 12 new types of social media personalities. The various users, as shown below, are based on the results of a month-long experiment by first...
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How social media is being used in B2B markets
As social media continues to prevail, so to does its uses for business. The infographic below, put together by Real Business Rescue, shows some facts and figures about the growth of social and how B2B...
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Five tips for businesses using Instagram
Businesses are always looking for new ways to bring attention to their brand, but how many are using Instagram – the immensely popular mobile phone app? For those curious as to how businesses can use...
View ArticleHedgehog Hall of Fame: Lucre – Where Did You Get That Hat? (Media Relations)
Company: Lucre Campaign: Where Did You Get That Hat? Category: Media Relations Campaign of the Year – North – Shortlisted Objective • To establish the University of Leeds’ research work as being...
View ArticleHedgehog Hall of Fame: Acceleris – Independence for disabled motorists
Company: Acceleris Marketing Communications Campaign: Promoting travel independence for disabled motorists Category: Integrated Communications Campaign of the Year – North – Shortlisted Objectives...
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People’s trust in government and the media is on a downwards slide
Today, PR firm Edelman launched the 14th annual Trust Barometer which explores levels of trust across 27 markets, and 33,000 people. Key findings this year include: There’s a growing trust gap between...
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What is creativity in public relations?
The PR fraternity are currently tying themselves in knots about their creative worthiness. PR people seem to have decided that creativity defines everything we do and that for PR to have a future we...
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